Outline your company's marketing strategy in one simple, coherent plan. I’ve helped build marketing plans at startups where the entire “team” was just me and a Google Doc. Other times, I worked side-by-side with CMOs and VPs of marketing to launch new products, shift positioning, or scale growth.
This article will show you how to create a marketing plan in 2025 that actually works with a down-to-earth budget. We’ve included step-by-step actions, outlines, examples, and more to give you everything you need to take an idea to the market with laser precision.
There are several different types of marketing plans you can use based on certain strategies that make sense for your organization. Your business will likely need a combination of the following marketing plans to create an effective, comprehensive marketing strategy:
In this article, you'll find a step-by-step guide on how to create a marketing plan that will work for almost every kind of business. We've also included 20+ free marketing plan templates throughout the post to help you get started on the right foot. If you prefer to watch the video, we've got you covered!