OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.

Artificial intelligence is shaking up the advertising business and "unnerving" investors, one industry leader told CNBC. "I think this AI disruption ... unnerving investors in every industry, and it's ...

Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business owners and leaders can learn.

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

One new tool allows advertisers in the U.S. to use generative AI to create scripts and voice overs By Caitlin Huston Business Writer Spotify is introducing a suite of new tools, as the audio giant ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed -- one that's high-margin, fast-growing, and still underappreciated. That's ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...