Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Dr. Stephen Covey, author of The 7 Habits of Highly ...

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

Behaviorally, people listen to podcasts when doing other things, and maybe the act of skipping is more of an interruption to that behavior than it is worth.

This article was contributed by Jonathan Gill, founder and CEO of Backtracks. Keyword-based advertising has long been a staple for marketers looking to connect with customers. Simply put, when ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Kelly, CRO of A Million Ads. Over half of all Americans have listened to a ...

Where to spend advertising dollars is a quandary that has kept marketers awake forever—and as Cannes Lions recently showed, it’s only getting harder to find the budget in this constantly-shifting ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. 2024 is shaping up to be a huge year for audio. With a 22% ...

During radio’s golden age, its influence was so powerful that advertisers quickly grasped the opportunity to speak directly to a captivated audience. In 2018, podcasts will be following suit, quickly ...

With the ongoing lockdowns in APAC and audiences being homebound, the awareness and consumption of podcasts has accelerated over the past 12 months. According to consumer insight company GWI, 66% of ...

Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...