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Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. There isn’t one right way to do marketing. The more I’ve dabbled in marketing ...

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Digital marketing has evolved to include a range of channels, with many marketers allocating significant portions of their budgets to paid search, social media and programmatic advertising. While ...

Here’s why smaller affiliate sites are losing rankings after Google's core update and how brand search can turn the tide. Affiliate sites have been getting crushed in search rankings since Google’s ...

Google’s John Mueller responded to a question about whether affiliate links have a negative impact on rankings, touching on factors that affiliate sites should keep in mind. There is a decades-long ...

With Amazon’s wild success, many are looking for how they can capitalize on the platform’s ability to generate so many sales for products in almost every area of life. However, not everyone has the ...

Some time ago, I designed and managed two of Britain's biggest affiliate sites -- each was for a big university. The timing seemed to coincide with the rise in popularity of affiliate programs among ...