Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were ...

Macworld Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company ...

Apple has announced its decision to implement additional advertisements within App Store search results, though the upcoming ...

Beginning in March, users will start seeing more ads within search results, a move that underlines how central advertising ...

Having started with ads in the App Store back in 2016, a program which was dramatically ramped up in 2022, the company went ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

On January 22, 1984, the Apple commercial for the Macintosh 128K aired during the Super Bowl. The "1984" Mac ad became ...

Obviously, most people know Apple as the company that makes the iPhone. That makes sense, the iPhone—after all—is the single most successful consumer product in history. It’s the reason Apple is a $3 ...

The ad was created by TBWA\Media Arts Lab (MAL) (a bespoke global agency that partners only with Apple), directed by Mark Molloy, and shot on an iPhone 17 Pro. It appears to be building on a larger ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...