Originally Posted On: https://thriftymommaramblings.com/2020/03/the-vital-areas-of-digital-marketing-a-helpful-guide-on-the-basics/ Digital marketing is integral for ...

Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech. Sometimes we get so far ahead of ourselves with ...

Every marketing technology vendor wants to sell you their marketing cloud. Whether its Adobe, IBM, Oracle, SAP, Salesforce, Sitecore or SDL — all are making tremendous progress knitting together a ...

A digital marketing strategy is a plan to build your digital presence in order to increase traffic to your website and ultimately to your store. You don’t need to have a background in marketing, ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Imagine a CFO saying, “Well, I’m not a CPA, so I don’t know the difference between an income statement and a balance sheet.” After the CEO picked his jaw off the floor, he would likely fire that CFO ...