Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a ...

Co-branding brings together the best of two brands. At GoTo Foods, formerly Focus Brands, co-branding gives the company's QSR brands more exposure and offers franchisees growth and investment ...

T. Rowe's head of core market segments says co-branding on financial wellness and advice can increase lead generation. Retirement plan recordkeeper T. Rowe Price Group Inc. is aligning itself with ...

One of the best ways to increase your reach as a brand is to partner up with another brand that already has your desired target audience built in. This can be a win-win situation for both partners, as ...

Premium strawberry-maker Oishii and wellness brand Apothékary joined forces to develop Apothékary x Oishii Rosé Tinted Glasses tincture, a Japanese-inspired, mood-boosting tincture rooted in their ...

The hottest place to be on a weekend used to be the local mall, filled with teens carrying Jamba smoothies or an Auntie Anne’s pretzel. Or maybe parents were herding a group of toddlers from store to ...

SAN JOSE CALIF. Togo’s Eateries sandwich chain are celebrating their “independence day” and the brand’s plan to refocus on Western core markets following last month’s acquisition of the quick-service ...

To grow sales, more companies are teaming up to attract each other’s customers—and persuade their existing customers to buy more—by creating a positive association with another brand. Well-known ...

Leading luxury line Regent Seven Seas Cruises (RSSC) just announced the rollout of a comprehensive new co-branding tool called Regent Connect as an investment in its travel agency partners to help ...

Co-branded credit cards have many advantages for banks, including the ability to quickly broaden their customer base. But there are also inherent complexities in these relationships that can lead to ...