The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus. No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc., it ...

"Coca-Cola did not create the legend of Santa Claus." The myth that the many-named gift-bringer of Christmas was invented by a soda brand is so persistent that even Coca-Cola has had to step in to ...

It's common to leave out cookies for Santa Claus at Christmastime — a tradition rooted in medieval origins. But leaving out a cold Coca-Cola for St. Nick might be a more appropriate practice, as the ...

Few brands are so deeply associated with Christmas imagery as Coca-Cola. Over the course of almost a century, Coke did not simply create marketing around Christmas, they created Christmas marketing.

When Santa needed to escape the North Pole’s cold and snow, Haddon Sundblom wintered in Tucson and became friends with the Westward Look resort’s owner, Robert M. Nason. Haddon Hubbard Sundblom ...