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Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding
For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...
WWLP Springfield on MSN
Pepsi vs Coke: Polar Bear chooses in Super Bowl commercial
Pepsi has released its Super Bowl ad, "The Choice", featuring a polar bear who chooses Pepsi Zero Sugar over Coke Zero Sugar ...
Pepsi officially reignited one of the longest-running rivalries in the beverage industry, and is using the 2026 Super Bowl ...
In this op-ed, Jiffi’s head of brand and communications, Paige Hinson, explores how the Super Bowl has become a battleground ...
When you walk into a convenience store, what used to be refrigerators filled with soda now offer energy drinks, iced coffee, ...
The soda brand's Big Game aim at Coke landed well.
PepsiCo and Coca-Cola operate surprisingly different business models. Pepsi stock’s recent weakness, however, mostly stems from its non-beverage business. The market has been underestimating PepsiCo’s ...
In the global beverage battleground, few rivalries are as iconic as the one between The Coca-Cola Company KO and PepsiCo, Inc. PEP. These two titans dominate the thirst-quenching industry, commanding ...
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