Connected TV CPMs -- the cost per thousand viewers -- has registered recent growth. But that could soften in the coming periods with more inventory. According to eMarketer, CPMs for in-stream ...
This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some. The cost of Facebook advertising is up overall by 30% compared with mid-March 2020, according to ...
The almost completed traditional TV upfront witnessed strong average 19% gain in prime-time broadcast CPM -- the cost per thousand users -- and 10% higher for cable TV nets for the upcoming 2021-2022 ...
Effective cost per thousand (eCPM) in the in-app advertising industry saw a 27% increase globally in the first quarter of 2019 compared to the previous year as advertisers’ desire to gain the ...