Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Digital marketers today face an unrelenting demand for video content. Social media feeds prioritize motion, audiences scroll past static posts, and competitors ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the long-run. Amazon is launching an artificial intelligence video ad generator ...

NEW YORK—Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” ...

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

As consumers increasingly use ChatGPT for research, advertisers are likely to shift budgets first from native, banner, network, and some video ad inventory ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to AI-driven attribution, CLV, and EVS. Success in PPC has historically been measured ...

Ron R. Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency and multi-year winner of the Inc. 5000 award. Every year, digital marketing undergoes a momentous shift in ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...