When the needle hit the records on DJ Kool Herc's turntable, launching hip-hop's start 50 years ago, the sound pushed a new culture into the arts, especially music and fashion. Hip-hop's conversation ...

A lawsuit over the line’s name shut down shop for well over a decade with André rebranding as Benji Bixby right in time for 2025’s Met Gala. In hip-hop, creating an apparel line beyond basic merch ...

Hip-hop has always been bigger than sound alone. From fashion and visuals to physical merchandise, artists build brands fans can recognize, wear, and belong to.

Designer April Walker said that when she created her menswear line Walker Wear in 1988, she decided not to shout from the rooftops that her streetwear line was run by a woman, out of concern that ...

Two women walk in the store and after greeting them with a huge smile, Banji Adafin rushes over to scribble in a notebook. He writes "11:15 a.m." More than two hours after he unlocked the door at Cake ...

The 2010s saw the advent of artist merch mingling with streetwear. Items were flipping on resell platforms for 3x the cost of concert admission. Across categories, fan gear became fashionable. The ...