Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Discover the keys to hyper-personalization in marketing. Learn how to use data and AI to turn generic customer interactions into deeply resonant experiences. Hyper-personalization is the Holy Grail of ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Many marketing teams are turning to CDPs to aggregate vast amounts of data and deliver their hyper-personalization strategies. But is a CDP really necessary? Marketers are always looking for better ...

Call it micro-targeting, one-to-one marketing or hyper-personalization. Whatever you call it, one thing is clear: hyper-personalized marketing (my preferred phrase) is undeniably the defining reality ...

Customers expect you to know what they want, and then deliver it. In other words, hyper-personalization. Learn how to trigger interest, engage, and drive sales with hyper-personalized one-on-one ...

I have a few bones of contention with the hyper-personalization crowd. But is there a better model for B2B? Grab your beverage of choice, and let's follow the argument and see if it has merit. Two ...

It seems like every marketing leader wants to use personalization to deliver richer customer experiences. Two years ago, McKinsey estimated personalization at scale had the potential to deliver $1.7 ...