Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create ...

As marketing trends come and go, one thing that hasn’t stopped is the inexorable progress of data and technology in how we target, plan and execute marketing. That’s led to a somewhat unhealthy ...

Capturing consumer attention today is more challenging than ever. Traditional advertising methods, like broad-based targeting, have lost their effectiveness as modern consumers increasingly expect ...

As Infobip celebrates 20 years of customer communication innovation, the AI-first company envisions the future of agentic AI Global AI-first cloud communications platform Infobip, celebrating two ...

Most immersive experiences today may feel stale in retrospect. Brands have invested heavily in creating spaces meant to captivate, yet these experiences all replicate the same visual and audio cues, ...

Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement and loyalty. Ethical marketing practices. Brands must ...

AI-Powered, Hyper-Personalized Career Pathfinding backed by 30 Years of Competency Research SEATTLE, WA, UNITED STATES, ...

Add Yahoo as a preferred source to see more of our stories on Google. Personalized fitness advice used to be largely limited to factors like height and weight, but now you might have a Whoop, Oura, or ...