The counterintuitive success of infomercials is directly correlated to a decrease in the price of media time, according to mechanical and aerospace engineering professor Dan Nosenchuck, who teaches a ...
People make fun of infomercials, but they work. The number of businesses using them has risen 10% in the past year. Known as direct-response television, or DRTV, the ads have been helped by the ...
A downturn in the economy has provided a boom for infomercials. A.J. Khubani, president and CEO of the direct response company TeleBrands, says his company has seen that business booms in bad economic ...
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