In 1947, Kix cereal ran a promotion for an "Atomic Bomb Ring" that contained radioactive polonium-210, one of the deadliest radioactive substances known to man. The promotion was real — for 15 cents ...

Cereal prizes used to be a big deal. In the 1940s and 1950s, kids didn’t just eat breakfast; they studied the box, filled out ...

SAN FRANCISCO - General Mills pushes Kix cereal with false claims that it's made from "All Natural Corn & Honey," according to a federal class action filed by, of all people, Daniel Kellogg. Sign up ...

Last Night on Late Night: Matthew Morrison Reflects on the Gayest Thing He’s Ever DonePlus, Donald Glover talks about Kix, the hand job of cereals, in our regular late-night roundup.

Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...