In the heart of the Swiss Alps, where the towering peaks meet the endless expanse of pristine snow, lies LAAX—a resort that's been steadily building its reputation as Europe's premier snowboard ...

A sustainability premium is a tough sell -- but what about when Gen Z cruises?When I explored the question of whether cruisers would be willing to pay a sustainability-related premium, the answer I ...

The Laax Open is one of the most prestigious snowboarding and freestyle skiing events in the world, featuring elite athletes competing in slopestyle and halfpipe disciplines. Freeski and snowboard ...

Two-time Olympic gold medalist Eileen Gu has successfully defended her ski slopestyle title at the Laax Open despite crashing on her second run ...