Bottles of Más+ by Messi. This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Influencer Logan Paul's Prime ...

If you’ve ever watched one of Logan Paul’s viral videos, seen him in the WWE ring, or spotted his Prime energy drinks at the store, you might be wondering just how profitable his internet fame has ...

PRIME Hydration was marketed with so much hype, and a lot of that hype rested on the popularity of its two YouTube-star founders, Logan Paul and KSI. Logan Paul started his influencer career on the ...

Creators are making big bets on launching their own companies, taking equity over royalties or marketing fees. But as Logan Paul and KSI's Prime Hydration shows, it can also be risky. Here's why most ...