“No-makeup makeup” has been in our collective beauty lexicon for decades, but did you know it was officially coined by makeup artist Victoria Jackson in the ’80s? Jackson launched her eponymous makeup ...

Long before brands like Glossier, Nudestix, et.al. made “no-makeup makeup” an ethos, there was Victoria Jackson. The beauty veteran, who became the first person to sell color cosmetics on QVC in 1989 ...

On Instagram, filters abound, lighting is manipulated, and features are retouched. However, one hashtag continues to forge its own path against the tide: #NoMakeUp. Behind this simple mention lies a ...

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Achieve a flawless, natural look with our expert 10-step guide to 'no-makeup' makeup. Perfect for everyday effortless beauty ...

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If you’ve been doom-scrolling through BeautyTok lately, you’ve probably noticed everyone’s obsessed with barely-there foundation makeup looks, gone are the days of thick, cakey layers. The new holy ...