Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Ocean Spray's new ad campaign is more about the people doing the cranberry growing than the cranberries themselves. Ocean Spray, the cranberry growers cooperative founded way in back in 1930, is ...

For the next wave of its brand refresh, Ocean Spray is introducing a new tagline, and a new character. The brand is launching a “Just Add Cran” masterbrand campaign introducing the titular tagline ...

Ocean Spray is assembling its cross-channel campaigns for the holiday season – and just producing and managing the video assets alone requires Santa’s Workshop-levels of effort and cross-team ...

With a name like Bryan Cranston, the high-profile actor (“Breaking Bad,” “The Studio,” “The Phoenician Scheme”) is a perfect match for a cranberry-based brand. That made him a natural choice for Ocean ...

I’ll be the first to say: there’s a disconnect between agencies, creativity and the market. We have an incredibly fascinating state of advertising today, where the Madison Avenue-type creative taught ...