Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Podcast advertising is experiencing rapid growth, with U.S.

Whether you’re a podcaster, a publisher, a network, or an advertiser, podcasts are big business. Just look at Alex Cooper’s deal with SiriusXM, Joe Rogan’s renewal with Spotify, or the Kelce brothers’ ...