The company released a quick teaser for the Super Bowl LX commercial on its YouTube channel today, showing an excited Jigglypuff sitting backstage on a couch, presumably waiting to perform the halftime show of her dreams. This commercial will be the "campaign debut" of yearlong details, announcements, and more.

The new Pokemon Center merchandise collection features the 30th anniversary Pikachu logo and is available now.

Looks like The Pokemon Company couldn't quite wait until Pokemon Day to kick off its 30th anniversary celebrations. And yes, there's merch.

Pokemon is heading to the Super Bowl as the franchise prepares to celebrate one of the biggest milestones in its history.

Universal Studios Japan, which has had parades and shows based on the characters, will get an 'immersive' and 'world-class' experience, with other Universal parks to follow.

WildBrain, a specialist in kids’ and family entertainment, and The Pokémon Company International, are expanding the reach of their single-IP Pokémon channel

The Pokemon Company cancels an event at a controversial location and issues an official statement on the matter.

The Pokemon Company has issued an apology and canceled an event advertised to take place at a controversial shrine.

Undercutting TCGplayer by a lot.

It won't be long until we can play the latest Pokémon game, and it looks like it's getting a freebie as long as you pre-order it.