Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...

Jim Pond, owner of the Leominster marketing firm Compassed, recently had a client who was looking to make a splash with his marketing strategy. Pond knew exactly the right technology to use: a Quick ...

To marvel at the choice and convenience of modern shopping, go visit your grocery-store mustard aisle. My local Whole Foods sells more than 20 different kinds: basic yellow mustard and Grey Poupon, ...

QR code, short for Quick Response Code, is a kind of matrix barcode that includes information about a product or service. You can find it being used for advertising purposes, where brands put up ...

Here’s one more app you can delete from your iPhone: that QR code and barcode scanner you only occasionally use. With an update rolling out today, Google’s Chrome mobile browser can do the job instead ...

If there's a shortage of anything, it's understanding of how QR codes work.

While every phone can read QR codes located around you, barcode scanning is a different story altogether, and the best barcode scanner app makes it a bliss. While the process works similarly as QR ...