AI has changed marketing in a real way by helping teams to create content faster, but speed alone doesn’t equal readiness.

Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them. Traditionally, this type of marketing has seen the ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

Have you ever wondered how some companies are able to consistently send millions of highly targeted, personalised emails in realtime? The very nature of email makes sending realtime, personalised ...