The Sanrio universe is getting a lot bigger.

When there are collaborations between properties or crossover merchandise appears, there can be varying degrees of success. Sometimes one brand or character isn’t well-represented. It could be ...

The single most popular Sanrio character of the past year is about to take over Happy Meals as part of Sanrio's latest collaboration with McDonald's.

Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc., tells PEOPLE about the roll out and what fans can expect It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing ...

CoComelon Playdates with Sanrio Friends brings JJ and Hello Kitty together in a new kawaii-style preschool series premiering ...

Sanrio will release merchandise of its mascots dressed up like iconic monsters from Yu-Gi-Oh 5D's. They'll come out in Spring 2026.

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook While Hello Kitty Island Adventure already has a great lineup of beloved Sanrio characters, we can ...

Nexon has launched a brand new event for Kart Rider Rush+ this week, as Sanrio Characters have been added to the game as part of this season's content. From now until August 8, you'll be able to get a ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Hello Kitty and her adorable group of friends are back for a brand-new merchandise collection with ...

An action game where you play tag with cute characters in a magical world! Will you become a “Challenger” and escape? Or will you become a “Hunter” and catch the Challengers? Utilize each character’s ...