Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

One of the strangest yet most well-known court cases blaming a band for a fan’s suicide concluded 30 years ago, on Aug. 24, 1990. On trial was the British heavy metal band Judas Priest, who released ...

Alarming new research suggests that AI models can pick up “subliminal” patterns in training data generated by another AI that can make their behavior unimaginably more dangerous, The Verge reports.

The 1990 subliminal message trial against Judas Priest was, frankly, dumb. For those of you who don’t know the story, here’s a brief summary: in December of 1985, two young men in Nevada, Raymond ...

In recent weeks, an image has been stirring debate on social media. Once again, artificial intelligence (A.I.), that great technological provocateur of the past 12 months, is to blame. At first glance ...