In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...

Persuasion is an art and science that has been studied and mastered by many over centuries. While some individuals seem to possess a natural ability to influence others effortlessly, the truth is that ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...

Bennett University proudly conducted a highly anticipated special session and masterclass on the "Principle of Influence by Cialdini" on October 28, 2025. The session featured Mr. Bas Wouters, a ...

I remember my first big pitch vividly. I was a nervous young entrepreneur standing before a group of seasoned investors. My hands trembled as I spoke about my idea, my voice wavering with every word.