Personal care company Wilkinson Sword is understood to be preparing to launch a four-blade razor in the UK by the end of the year. One industry insider predicts that the razor, known as “Quatro”, ...

Wilkinson Sword is launching a £10m marketing drive behind its Quattro razors. A television campaign, created by JWT London, will break imminently. The first execution will support the men’s razor ...

Picture an incredibly long ribbon formed of carbon-coated razor blades – each with an edge so thin it’s invisible to the human eye. Soon this ribbon will be separated into thousands of individual ...

Wilkinson Sword has launched its latest product on the Maltese market, the new Quattro Titanium razor. The elegantly-designed Quattro Titanium razor has four blades, each containing a unique coating ...

A new campaign from ad agency Pablo features sparkling copy and a series of humorous films to introduce a new positioning for the razor brand Marketing for razor brands has been on a journey in the ...

US razor makers Gillette and Schick-Wilkinson Sword have settled their two-and-a-half year legal wrangle over patents and advertising claims. A court hearing due to take place in Boston has been ...

This was a fair enough bit of commentary on social media recently about our recent Wilkinson Sword work and a valid question that’s worth unpacking. After all, razors and shaving are not inherently ...