Over the weekend, the NAIC’s Third-Party Data and Models (H) Task Force released for a 30-day comment period (the comment period expires Monday May 6, 2024) a proposed work plan to develop a framework ...

First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media touch points. But it has yet to influence how most companies use ...

The National Association of Insurance Commissioners (“NAIC”) has created a new Third-Party Data and Models (H) Task Force which is charged with developing and proposing a framework for the regulatory ...

Customer intelligence advertising enables relevant, consent-based campaigns using owned digital touchpoints instead of ...

Big data continues to garner attention, and third-party data vendors in particular have enjoyed celebrity success these past few years due to advances with third-party cookies. But the increasing ...

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of ...

AI agents—capable of autonomous decision making and action—are emerging as transformative enterprise tools. While discussions about agentic AI often center on sophisticated algorithms and model ...

NEW YORK—The Media Rating Council (MRC) has approved the integration of first-party live streaming data into Nielsen’s accredited National Television service. In addition, the MRC renewed ...

There are a few dismaying facts in a new report from Coresight Research: Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing, sponsored by Persado.

BOSTON--(BUSINESS WIRE)--Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution ...