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Apple became the first publicly traded US company to be valued at over $1 trillion in 2018, and, as of October 2025, is valued at just over $4 trillion.

Learn more about popular features and topics, and find resources that will help you with all of your Apple products.

2 days ago · Apple for decades has been known for a consistent string of design-forward, tech-defining consumer products that have shaped how people use technology.

Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, and iPhone 17, along with iPhone 16 and iPhone 16e.

Watch the special Apple Event to learn about the next generation of iPhone, Apple Watch, and AirPods, and so much more.To watch the event interpreted in Amer...

2 days ago · Apple is experiencing its biggest leadership shake-up since Steve Jobs died, with over half a dozen key executives headed for the exits

6 days ago · John Giannandrea, hired from Google, is leaving after the release of a new Siri was postponed. Apple has fallen behind rivals in efforts to develop A.I. products.

To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or …

Find an Apple Store and shop for Mac, iPhone, iPad, Apple Watch, and more. Sign up for Today at Apple programs. Or get support at the Genius Bar.