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“Be clear that your goal is not your metric.” At #WebSummit, Meta CMO Alex Schultz shared that true growth comes from knowing what you’re really optimising for. Clarity of goals lets teams move fast, make better calls, and avoid chasing the wrong numbers. | Web Summit
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C'est parti pour le #SuperfansChallenge avec Meta x Fair Play présenté par Alexandre Ruiz et Natacha Basdevant ! 🏈 Une compétition inédite regroupant 12 superfans représentés par 12 influenceurs pour fêter la #RWC2023. 💪 Qui remportera le SuperFans Challenge ? #PartagezVotrePassion Vidéo en partenariat avec Meta. | Alexandre Ruiz
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Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results
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